{"id":6418,"date":"2022-12-22T19:48:54","date_gmt":"2022-12-22T19:48:54","guid":{"rendered":"https:\/\/www.shinola.com\/our-stories\/?p=6418"},"modified":"2022-12-22T19:49:21","modified_gmt":"2022-12-22T19:49:21","slug":"an-evergreen-delight","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/an-evergreen-delight\/","title":{"rendered":"An Evergreen Delight"},"content":{"rendered":"\n
Daylight Factory and Shinola\u2019s holiday installation collaboration elevates upcycling to a new art form.<\/pre>\n\n\n\n
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Centuries before Christmas celebrations as we know them today appeared, evergreen trees served as symbolic decorations. Standing tall, verdant, and regal even through the cold and difficult winter, spruce, pine, and fir trees were crafted into decorative boughs that represented hope and fortitude.<\/p>\n\n\n\n
Germanic and Celtic traditions are credited with inspiring the modern Christmas tree, as people brought evergreens into their home and began trimming them with everything from marzipan cookies to candles. Today, it\u2019s almost impossible to imagine the holiday season without these sparkling boughs.<\/p>\n\n\n\n
But chances are, you\u2019ve never seen one quite like this before.<\/p>\n\n\n<\/div>\n\n\n
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CREATIVE SUSTAINABILITY<\/h2>\n\n\n\n
Working with Detroit-based Daylight Factory, the Shinola team dreamed up a way to use another natural resource\u2014leather\u2014in a beautifully crafted new way.<\/p>\n\n\n\n
By repurposing \u201cliability leather,\u201d or excess leather from past seasons\u2019 goods, the team is able to give a second life to these high-quality materials. It\u2019s a mark of a commitment to sustainability coming to life through creativity.<\/p>\n\n\n\n
The trees, which can be seen in window displays from Detroit to D.C. to Boston, are gorgeously layered in uniquely curated color stories originating from Shinola\u2019s seasonal color palettes.<\/p>\n\n\n\n
Shades include festive green, vibrant raspberry, blazing copper, cozy neutral, regal golden, and frosted blue\u2014and the creation of each is rooted in Detroit.<\/p>\n\n\n<\/div>\n\n\n
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HOME FOR THE HOLIDAYS<\/h2>\n\n\n\n
To create these stunning pieces, Shinola turned to our long-time partner Daylight Factory\u2014established right here in Detroit.<\/p>\n\n\n\n
Daylight Factory embodies the work and services of Darrin Brouhard, a designer, craftsman and educator. Brouhard is emphatic in his gratitude for the mentorship and support of many members of the creative community in Detroit and abroad. One beloved mentor and friend in particular, Lincoln Wolfe, sparked the inspiration for what eventually became Daylight Factory.<\/p>\n\n\n\n
Brouhard met Wolfe, then a consultant, while working on the leather team at Shinola. After years of friendship rooted in the craft of leather, Wolfe took ill. Shortly before he passed, Wolfe invited Brouhard to New Jersey to collect the leather working equipment that he had inherited when his former employer Coach moved their manufacturing overseas in the mid-nineties. This immense gift was a sign of Wolfe\u2019s respect, a treasured inheritance, and a continuation of the legacy of American manufacturing.<\/p>\n\n\n\n
To this day, Daylight Factory is dedicated to continuing their business in Michigan and carrying on the tradition of manufacturing in Detroit.<\/p>\n\n\n\n
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