{"id":5990,"date":"2022-09-29T18:16:35","date_gmt":"2022-09-29T18:16:35","guid":{"rendered":"https:\/\/www.shinola.com\/our-stories\/?p=5990"},"modified":"2024-06-04T14:50:21","modified_gmt":"2024-06-04T14:50:21","slug":"honoring-analog-the-art-and-mechanics-of-sign-making","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/honoring-analog-the-art-and-mechanics-of-sign-making\/","title":{"rendered":"Honoring Analog: The Art and Mechanics of Sign Making"},"content":{"rendered":"\n<pre class=\"wp-block-verse has-text-align-center\">Before the dawn of the digital printing age, there were the sign mechanics.<\/pre>\n\n\n\n<figure class=\"wp-block-embed is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Min_W_Mechanic.mp4\" src=\"https:\/\/player.vimeo.com\/video\/755235802?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>EVERY STROKE COUNTS<\/h2>\n\n\n\n<div id=\"shinola-block_6335dd662d197\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<p>For hundreds of years, commercial signs were never printed\u2014only hand painted by a skilled few with a true grasp of their trade. In this time long before our digital age, when the whole world was their canvas, these sign makers were known as mechanics.<\/p>\n\n\n\n<p>Contrasting colors. Eye-catching layouts. Designs made for distance. From the spacing to the values, every stroke had to be in its proper place, conveying information with clarity, precision, and style.<br>\u2028Not unlike a well-crafted watch. Hence the name of Shinola\u2019s tribute to all things analog, and the brand\u2019s first hand-wound mechanical timepiece: The Mechanic.<\/p>\n\n\n\n<p>From the design to the engineering, the Shinola Mechanic is a timepiece that pays tribute to the special tactile relationship between mechanical watch and wearer. The cushion-shaped case is meant to conjure old-school cool. It features box crystal, curved hands, and a domed dial with painted numerals that evoke the longstanding tradition of the hand-painted works crafted by these sign mechanics.<\/p>\n\n\n\n<p>And to fully bring the concept to life with authenticity and a crafted touch, Shinola turned to a real-life mechanic: Hazel Park\u2019s very own Jordan Zielke, owner of Motown Sign Co.<\/p>\n\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large image-768\"><img loading=\"lazy\" width=\"810\" height=\"1132\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&fit=crop&h=702&ixlib=php-3.3.0&w=890&wpsize=home-feature-mobile\" alt=\"\" class=\"wp-image-5992\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=300&amp;ixlib=php-3.3.0&amp;w=215&amp;wpsize=medium 215w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=733&amp;wpsize=large 733w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=150&amp;ixlib=php-3.3.0&amp;w=107&amp;wpsize=thumbnail 107w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=1073&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=1536&amp;ixlib=php-3.3.0&amp;w=1099&amp;wpsize=1536x1536 1099w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;fit=scale&amp;h=2048&amp;ixlib=php-3.3.0&amp;w=1465&amp;wpsize=2048x2048 1465w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/01-Image.png?auto=format&amp;ixlib=php-3.3.0 810w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<div id=\"shinola-block_6335de732d198\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<p>Zielke graduated from the University of Michigan in 2009 with a Bachelor\u2019s of Fine Art. In 2012, he moved to Los Angeles, California, where he studied traditional sign painting under master sign painter Ralph \u201cDoc\u201d Guthrie at Los Angeles Trade Tech College. Zielke recalls many lessons big and small from Doc, both on signs and on life\u2014but the biggest is this: Layout is king.<\/p>\n\n\n\n<p>\u201cSize, value and contrast, weight, and placement are the four key foundations to consider when designing a sign. But if the sign isn\u2019t designed properly, it\u2019ll never work. It\u2019s the layout that takes time to fully understand, practice, and begin to apply it to your work.\u201d<\/p>\n\n\n\n<p>It\u2019s for this reason that the term mechanic resonates with Zielke. \u201cYou have to have many \u2018tools\u2019 in your toolbox to get from inception to finished product. And while I do use modern tools in my process\u2014Adobe Photoshop, Canon large format printer, e-mails\u2014the finished product is always rendered by hand.\u201d<\/p>\n\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large image-768\"><img loading=\"lazy\" width=\"810\" height=\"540\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&fit=scale&h=683&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-5993\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=scale&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=scale&amp;h=100&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=scale&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;fit=scale&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/02-Image.png?auto=format&amp;ixlib=php-3.3.0 810w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<div id=\"shinola-block_6335de892d199\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:#000000;\">\n    \n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-white-color has-text-color\">SIGNS OF A RENAISSANCE<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">When Zielke first returned to Detroit from L.A., \u201cThere wasn\u2019t much of a sign painting scene at all.\u201d So he reached out to two of the established journeymen in his area: Dave Klein of Klein Signs, and Ron of Ron Signs. \u201cThey\u2019re like father figures to me. Their support and encouragement helped with the confidence that it could be done. I connect with both of them to talk about life and making a living off your own hustles and the magic of sign making.\u201d<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Other legendary artisans in the community like Mark Casey, Jeff Young of Articulate Signs, Wild Bill, and airbrusher Layback Lenny had been maintaining the legacy of fine sign making in and around Detroit for many, many years and all played a part in laying the foundation for Zielke to thrive.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Over time, Zielke has watched the local sign scene grow with pride. \u201cDetroit ten years ago was just starting to see new businesses arrive, and with that comes new demand for signs.\u201d Zielke still remembers applying gold leaf signs at the brand new Shinola Hotel.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">\u201cThere is a great community making sign painting visible and available to the community. The more it\u2019s out there for people to see and business owners to make use of, the better it is for all of us. I feel like the standard is set fairly high in our area and everybody comes to the table with their best stuff, which keeps us all sharp.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large image-768\"><img loading=\"lazy\" width=\"810\" height=\"540\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&fit=scale&h=683&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-5994\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=scale&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=scale&amp;h=100&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=scale&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;fit=scale&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2022\/09\/03-Image.png?auto=format&amp;ixlib=php-3.3.0 810w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n<\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>HANDS ON<\/h2>\n\n\n\n<div id=\"shinola-block_6335debf2d19a\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<p>Whether he\u2019s creating something in the studio he built behind his house or on the road painting on-site, Zielke cherishes the freedom and connection he has to his craft. \u201cMy tool kit is very near and dear to me, and it affords me the ability to make my living and provide for my family. I might never be a millionaire, but I\u2019m really enjoying my life and the work I\u2019m able to create.\u201d<\/p>\n\n\n\n<p>It\u2019s a reminder of how the daily rituals of analogue craftsmanship link us to the world we inhabit. Putting brush to paper bonds a sign with its maker the way winding a crown connects a mechanical watch to its wearer. With every steady, tactile move of the hand, a worthy tradition is preserved. Long may it shine.<\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Before the dawn of the digital printing age, there were the sign mechanics. EVERY STROKE COUNTS HANDS ON [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/honoring-analog-the-art-and-mechanics-of-sign-making\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":67,"featured_media":5991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honoring Analog: The Art and Mechanics of Sign Making - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/honoring-analog-the-art-and-mechanics-of-sign-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honoring Analog: The Art and Mechanics of Sign Making - Our Stories\" \/>\n<meta property=\"og:description\" content=\"Before the dawn of the digital printing age, there were the sign mechanics. 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