{"id":5904,"date":"2022-09-13T13:21:15","date_gmt":"2022-09-13T13:21:15","guid":{"rendered":"https:\/\/www.shinola.com\/our-stories\/?p=5904"},"modified":"2023-05-02T14:00:26","modified_gmt":"2023-05-02T14:00:26","slug":"the-architecture-of-a-timepiece-introducing-bixby","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/","title":{"rendered":"The Architecture of a Timepiece: Introducing Bixby"},"content":{"rendered":"\n
Shinola\u2019s latest timepiece features a rectangular case that\u2019s anything but square.<\/pre>\n\n\n\n
\n    \n\n
A women\u2019s watch design at Shinola starts with a question.<\/p>\n\n\n\n
Who is she?\u2028\u2028Designers pictured an independent woman who was the in-between. On a scale from the casual, everyday classic Derby to the ultra-luxe, elevated Book, she would fall right in the middle.<\/p>\n\n\n\n
She\u2019s a touch more buttoned up than a denim shirt, but not so extravagant as an evening gown. Tailored and tomboyish, she seeks a mature structure\u2014both studious and elegant, like a finely crafted Oxford shoe made feminine.<\/p>\n\n\n\n
She appreciates delicacy\u2014but also structure.<\/p>\n\n\n\n
And it\u2019s that in-between balance that gave rise to the architectural lines of the Bixby timepiece.<\/p>\n\n\n<\/div>\n\n\n
\n    \n\n
\"\"<\/figure>\n\n\n\n
\n    \n\n
The rectangular shaped case is an image with a historic legacy. These lines come straight from the grid of a city layout\u2014it\u2019s a format that speaks to strength and organization.<\/p>\n\n\n\n
Yet, Bixby is also offset with softness. The cushion-set dial is reminiscent of diamond settings that combine the dazzling edges of a prism with a gentle bend. Historically, rectangular watches have been very linear\u2014think Cartier\u2019s Tank timepiece, inspired by hard military liens\u2014where Bixby has flow.<\/p>\n\n\n\n
Married together, Bixby is a duality of structure and femineity, formality and informality.<\/p>\n\n\n\n
Bringing it all back together is the traditional Shinola wire lug, harkening to the design roots of Runwell. In Bixby, it\u2019s thinner, more delicate. And still iconic.<\/p>\n\n\n\n
Even the bracelet is different: Seven links add structure, but in a subtle way. Its flexibility at so many points creates a beautiful drape, like a ribbon.<\/p>\n\n\n\n
It\u2019s architecture in motion. Built to last generations. And crafted specifically with a character in mind: The one who brings two worlds together, seamlessly, with elegance.<\/p>\n\n\n<\/div>\n\n<\/div>\n\n\n
\n    \n\n
\"\"<\/figure>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"
Shinola\u2019s latest timepiece features a rectangular case that\u2019s anything but square. […]<\/p>\n
Read More…<\/a><\/p>\n","protected":false},"author":67,"featured_media":5905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[118],"tags":[],"yoast_head":"\nThe Architecture of a Timepiece: Introducing Bixby - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Architecture of a Timepiece: Introducing Bixby - Our Stories\" \/>\n<meta property=\"og:description\" content=\"Shinola\u2019s latest timepiece features a rectangular case that\u2019s anything but square. [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T13:21:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T14:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0\",\"contentUrl\":\"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0\",\"width\":1920,\"height\":1081},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/\",\"name\":\"The Architecture of a Timepiece: Introducing Bixby - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#primaryimage\"},\"datePublished\":\"2022-09-13T13:21:15+00:00\",\"dateModified\":\"2023-05-02T14:00:26+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Architecture of a Timepiece: Introducing Bixby\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Architecture of a Timepiece: Introducing Bixby - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/","og_locale":"en_US","og_type":"article","og_title":"The Architecture of a Timepiece: Introducing Bixby - Our Stories","og_description":"Shinola\u2019s latest timepiece features a rectangular case that\u2019s anything but square. [...]Read More...","og_url":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/","og_site_name":"Our Stories","article_published_time":"2022-09-13T13:21:15+00:00","article_modified_time":"2023-05-02T14:00:26+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0","path":"\/var\/www\/html\/shinola-wordpress\/app\/web\/app\/uploads\/2022\/09\/00-Hero.jpg","size":"full","id":5905,"alt":"","pixels":2075520,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Rebhan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website","url":"https:\/\/ourstories.shinola.com\/our-stories\/","name":"Our Stories","description":"A journal by Shinola dedicated to THE joy of craft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#primaryimage","inLanguage":"en-US","url":"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0","contentUrl":"https:\/\/shinola-wordpress.imgix.net\/2022\/09\/00-Hero.jpg?auto=format&ixlib=php-3.3.0","width":1920,"height":1081},{"@type":"WebPage","@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#webpage","url":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/","name":"The Architecture of a Timepiece: Introducing Bixby - Our Stories","isPartOf":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#primaryimage"},"datePublished":"2022-09-13T13:21:15+00:00","dateModified":"2023-05-02T14:00:26+00:00","author":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568"},"breadcrumb":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-architecture-of-a-timepiece-introducing-bixby\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ourstories.shinola.com\/our-stories\/"},{"@type":"ListItem","position":2,"name":"The Architecture of a Timepiece: Introducing Bixby"}]},{"@type":"Person","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568","name":"Taylor Rebhan","image":{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","caption":"Taylor Rebhan"},"url":"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/"}]}},"_links":{"self":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/5904"}],"collection":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/comments?post=5904"}],"version-history":[{"count":9,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/5904\/revisions"}],"predecessor-version":[{"id":5917,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/5904\/revisions\/5917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media\/5905"}],"wp:attachment":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media?parent=5904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/categories?post=5904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/tags?post=5904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}