{"id":4381,"date":"2022-01-14T17:48:13","date_gmt":"2022-01-14T17:48:13","guid":{"rendered":"https:\/\/www.shinola.com\/our-stories\/?p=4381"},"modified":"2022-01-20T18:46:14","modified_gmt":"2022-01-20T18:46:14","slug":"a-marriage-of-rugged-innovation-and-industrial-beauty","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/","title":{"rendered":"A Marriage of Rugged Innovation and Industrial Beauty"},"content":{"rendered":"\n<pre class=\"wp-block-verse has-text-align-center\">Forged Carbon Monster is the next piece in the series of dive watches by Shinola \u2014 proof things that last are created under intense pressure.<\/pre>\n\n\n\n<div id=\"shinola-block_61ddf7e4ecda7\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<p class=\"has-black-color has-text-color\">The inner workings of a timepiece like Shinola Detroit\u2019s new Forged Carbon Monster Automatic Dive Watch are among the most delicately complex examples of craftsmanship on the planet.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">To make a product like this, an assemblage of small parts needs to be choreographed with care. The goal is to ensure second-by-second precision among an interconnected network of components capable of keeping perfect time over a lifetime of use.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Just as important is the watch case in which the critical pieces operate.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Shinola Detroit has scoured the world for materials that check off all the requirements of a world-class case. Strength, weight, sustainability, and beauty all play a role in decision making. Sometimes, a simple arrangement of atoms can determine if a case design is up to the challenge.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Take, for example, titanium used on watches like the Black Blizzard. This metal alloy is as strong as steel, but much lighter. Or consider TR-90 resin, a durable polymer used to craft Detrola cases that are dynamic in color yet durable in design. Then there\u2019s the ocean-bound plastic cases of Sea Creatures, crafted from #tide\u00ae brand material that\u2019s upcycled from water bottles and other trash scattered on island archipelagos.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This year, Shinola is taking a giant leap forward by introducing forged carbon composite into its collection of watch cases. This cutting-edge material was originally engineered by Dr. Paolo Feraboli for aerospace giant Boeing, and first commercially applied to Lamborghinis and golf clubs.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Forged carbon is just making its way into fashion and consumer goods. It provides ideal protection for a dive watch needs to stand up to intense pressure.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large size-full is-resized width100 image-full-width\"><img loading=\"lazy\" width=\"1921\" height=\"1353\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&ixlib=php-3.3.0\" alt=\"\" class=\"wp-image-4392\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=scale&amp;h=211&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=scale&amp;h=106&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=scale&amp;h=541&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=scale&amp;h=1082&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;fit=scale&amp;h=1442&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/01-Watches.jpg?auto=format&amp;ixlib=php-3.3.0 1921w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-black-color has-text-color\">BEFORE THE FORGE<\/h2>\n\n\n\n<div id=\"shinola-block_61ddf8c7ecda8\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<p class=\"has-black-color has-text-color\">Many are familiar with carbon fiber, but forged carbon is lesser known. Forged carbon actually takes ultra-strong, ultra-light carbon fiber threads and compression molds them with resin to make an even stronger material.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Here\u2019s how the extreme engineering behind this process works.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">When a natural object is super-heated, it carbonizes. Its atoms vibrate, expelling anything that isn\u2019t carbon, until only the carbonized item remains. The atomic makeup is rearranged and purified, much like the way firewood becomes charcoal in your bonfire pit after expelling gases, tar, ash, and smoke. Do this process in a vacuum, and you have oxygen-less combustion where the atoms reorient themselves but don\u2019t burn.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">That\u2019s how carbon fibers are created: Strands of organic polymers are superheated in a vacuum, rearranging their particles. The non-carbon atoms leave. What\u2019s left is much lighter than before, with tightly interlocked atom chains aligned in puzzle-piece perfection. Carbon fiber is a stronger version of the heavier fiber it once was.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">But a single fiber, no matter how strong, isn\u2019t much on its own. To bend, shape, and create with carbon fiber, many strands are threaded together to create what\u2019s called a carbon fiber tow. Tows are woven, much like cotton or yarn, to create sheets, and injected or molded with resin to create truly exotic goods, such as paneling of the International Space Station.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">After a long history of use in aeronautics and satellites, carbon fiber entered the world of consumer goods and can be found in everything from snow skis to sunglasses.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">The application has limits. Fibers, by nature, are ideal for making sheets that can be layered, like a super-strong carbon fiber sandwich. It can\u2019t however, be effectively manipulated to create a 90-degree angle, among other things, and this rules out ruling out a host of shapes and applications.<\/p>\n\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized size-full width100 image-full-width py-0 my-0\"><img loading=\"lazy\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&ixlib=php-3.3.0\" alt=\"\" class=\"wp-image-4452\" width=\"840\" height=\"461\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=scale&amp;h=165&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=scale&amp;h=82&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=scale&amp;h=421&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=scale&amp;h=842&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;fit=scale&amp;h=1123&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/02-Watch-and-Lifestyle2.jpg?auto=format&amp;ixlib=php-3.3.0 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<div id=\"shinola-block_61e04ef3a1b37\" class=\"color-block pt-0 mt-0 color-block wp-block pt-0 pb-0\" style=\"background-color:#000000;\">\n    \n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color\">ENTER FORGED CARBON<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">This is where forged carbon steps in. Instead of weaving the carbon fiber tow, it\u2019s instead chopped into very short pieces and mixed with resin. Forging takes place under immense heat and pressure, with the molten mix hardened and molded by a hydraulic press into a specific shape\u2014like a watch case.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Half a million carbon fibers are in every square inch of forged carbon. It may weigh as much as a plastic polymer. But it\u2019s massively stronger. Because there\u2019s no controlling how the carbon fiber tow will align, every piece has a marbled pattern unique to itself.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Shinola\u2019s Forged Carbon Monster Automatic is one of only a few watches made with the material. Like others in the Monster Automatic series, this new entrant surpasses ISO-6425, the international dive watch standards. It\u2019s water resistant up to 1,000 feet and contains an iron inner housing protecting the movement from magnetic disruption.<\/p>\n\n\n\n<div style=\"height:141px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&fit=scale&h=683&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-4394\" width=\"839\" height=\"559\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=scale&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=scale&amp;h=100&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=scale&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;fit=scale&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/03-Glow-in-the-dark.jpg?auto=format&amp;ixlib=php-3.3.0 1149w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color\">UNDER THE SURFACE<\/h2>\n\n\n\n<div id=\"shinola-block_61e053ff00652\" class=\"color-block color-block wp-block pt-1 pb-0\" style=\"background-color:;\">\n    \n\n<p class=\"has-white-color has-text-color\">The Forged Carbon Monster\u2019s marbled, granite-like finish is a trademark of the cutting-edge material it is made of. It is also reminiscent of the dark sands of the Black Beach in Silver Bay, Minnesota, where nature is reclaiming a Lake Superior shoreline once threatened by industrial pollution.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The legendary Black Beach is surrounded by rust-orange cliffs. The dark sand and bright stone bear witness to the Great Lakes\u2019 long industrial history. Taconite, a byproduct of iron mining, is the source of the shore\u2019s strange color. Iron mining was so crucial to the area\u2019s industry that entire townships in Michigan\u2019s U.P. were named for it.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Environmentalists decades ago lobbied to end taconite tailings being deposited in the lake. The Black Beach is now a public park and a unique testament of what the Great Lakes have given us. It is also a reminder that In the hunt for new materials comes the responsibility to innovate mindfully and cherish what\u2019s worth protecting.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">That\u2019s why, etched on the case back of the Forged Carbon Monster Automatic Dive Watch, you\u2019ll find a list of its impressive specifications\u2014and a map of the Great Lakes we at Shinola are lucky to call home.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&fit=scale&h=1024&ixlib=php-3.3.0&w=802&wpsize=large\" alt=\"\" class=\"wp-image-4440\" width=\"839\" height=\"1072\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=300&amp;ixlib=php-3.3.0&amp;w=235&amp;wpsize=medium 235w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=802&amp;wpsize=large 802w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=150&amp;ixlib=php-3.3.0&amp;w=117&amp;wpsize=thumbnail 117w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=981&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=1536&amp;ixlib=php-3.3.0&amp;w=1202&amp;wpsize=1536x1536 1202w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;fit=scale&amp;h=2048&amp;ixlib=php-3.3.0&amp;w=1603&amp;wpsize=2048x2048 1603w, https:\/\/shinola-wordpress.imgix.net\/2022\/01\/Scroll-Group-6.jpg?auto=format&amp;ixlib=php-3.3.0 1920w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forged Carbon Monster is the next piece in the series of dive watches by Shinola \u2014 proof things that last are created under intense pressure. BEFORE THE FORGE [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":67,"featured_media":4637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Marriage of Rugged Innovation and Industrial Beauty - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Marriage of Rugged Innovation and Industrial Beauty - Our Stories\" \/>\n<meta property=\"og:description\" content=\"Forged Carbon Monster is the next piece in the series of dive watches by Shinola \u2014 proof things that last are created under intense pressure. BEFORE THE FORGE [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T17:48:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T18:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?fm=pjpg&ixlib=php-3.3.0\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?auto=format&ixlib=php-3.3.0\",\"contentUrl\":\"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?auto=format&ixlib=php-3.3.0\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/\",\"name\":\"A Marriage of Rugged Innovation and Industrial Beauty - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#primaryimage\"},\"datePublished\":\"2022-01-14T17:48:13+00:00\",\"dateModified\":\"2022-01-20T18:46:14+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Marriage of Rugged Innovation and Industrial Beauty\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Marriage of Rugged Innovation and Industrial Beauty - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/","og_locale":"en_US","og_type":"article","og_title":"A Marriage of Rugged Innovation and Industrial Beauty - Our Stories","og_description":"Forged Carbon Monster is the next piece in the series of dive watches by Shinola \u2014 proof things that last are created under intense pressure. BEFORE THE FORGE [...]Read More...","og_url":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/","og_site_name":"Our Stories","article_published_time":"2022-01-14T17:48:13+00:00","article_modified_time":"2022-01-20T18:46:14+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?fm=pjpg&ixlib=php-3.3.0","path":"https:\/\/shinola-wordpress.s3.us-west-2.amazonaws.com\/2022\/01\/JgVSHihw-00-Hero5.jpg","size":"full","id":4637,"alt":"","pixels":2073600,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Rebhan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website","url":"https:\/\/ourstories.shinola.com\/our-stories\/","name":"Our Stories","description":"A journal by Shinola dedicated to THE joy of craft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#primaryimage","inLanguage":"en-US","url":"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?auto=format&ixlib=php-3.3.0","contentUrl":"https:\/\/shinola-wordpress.imgix.net\/2022\/01\/JgVSHihw-00-Hero5.jpg?auto=format&ixlib=php-3.3.0","width":1920,"height":1080},{"@type":"WebPage","@id":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#webpage","url":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/","name":"A Marriage of Rugged Innovation and Industrial Beauty - Our Stories","isPartOf":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#primaryimage"},"datePublished":"2022-01-14T17:48:13+00:00","dateModified":"2022-01-20T18:46:14+00:00","author":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568"},"breadcrumb":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ourstories.shinola.com\/our-stories\/a-marriage-of-rugged-innovation-and-industrial-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ourstories.shinola.com\/our-stories\/"},{"@type":"ListItem","position":2,"name":"A Marriage of Rugged Innovation and Industrial Beauty"}]},{"@type":"Person","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568","name":"Taylor Rebhan","image":{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","caption":"Taylor Rebhan"},"url":"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/"}]}},"_links":{"self":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/4381"}],"collection":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/comments?post=4381"}],"version-history":[{"count":143,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/4381\/revisions"}],"predecessor-version":[{"id":4661,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/4381\/revisions\/4661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media\/4637"}],"wp:attachment":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media?parent=4381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/categories?post=4381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/tags?post=4381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}