{"id":3714,"date":"2021-11-08T10:00:19","date_gmt":"2021-11-08T10:00:19","guid":{"rendered":"https:\/\/www.shinola.com\/our-stories\/?p=3714"},"modified":"2022-01-18T19:49:44","modified_gmt":"2022-01-18T19:49:44","slug":"recycled-leather-gifts","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/recycled-leather-gifts\/","title":{"rendered":"From Waste to Wonder"},"content":{"rendered":"\n<pre class=\"wp-block-verse has-text-align-center\">Shinola\u2019s new collaboration with Daylight Factory transforms leather scraps into crafty ornaments this holiday season.<\/pre>\n\n\n\n<p>Woodward Avenue is the birthplace of Detroit\u2019s cruising culture and the soul of the automobile industry. It was here where young carriage drivers once raced each another from tavern to tavern. Henry Ford\u2019s first plant was built within eyeshot of it. Engineers, looking for open road to test cars under development have called this roadway home.<\/p>\n\n\n\n<p>Woodward is also where Darrin Brouhard found the name for his business. While driving this road with his wife, they saw those classic old-time production facilities fitted with ample windows\u2014a feature not always present in modern manufacturing plants.<\/p>\n\n\n\n<p>\u201cWe were looking at some of the old buildings and my wife called them \u2018daylight factories,\u2019\u201d recalls Darrin Brouhard. Daylight Factory, carrying an authentic ring and a deep meaning, is what he named the leather workshop and studio he started in 2018.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote class=\"has-text-color\" style=\"color:#354e3a\"><p>Brouhard\u2019s business may be three years old, but its operating philosophy reflects a century-old German tradition of utilizing the entire arsenal of an artist\u2019s imagination and skill to guide the crafting process.<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cIt\u2019s a Bauhaus concept,\u201d he said. \u201cDesigning things that can be made easily and doing it in the daylight.\u201d Traditional leather crafting techniques are essential to making beautiful leather goods that are made to last\u2013but so is creativity.<\/p>\n\n\n\n<div class=\"wp-block-columns has-background\" style=\"background-color:#354e3a\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div id=\"shinola-block_6182af758d0b2\" class=\"color-block color-block wp-block pt-2 pb-2\" style=\"background-color:;\">\n    \n\n<figure class=\"wp-block-embed is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Minute With The Maker: Daylight Factory\" src=\"https:\/\/player.vimeo.com\/video\/641622920?h=f1ad315850&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Brouhard has been sewing things his whole life, making clothing or costumes when he was young and honing those skills as a pattern and sample maker. He earned his fine arts degree from the College for Creative Studies (CCS). He\u2019s lived in the Detroit area his entire life.<\/p>\n\n\n\n<p>His journey to opening a Detroit-area business received a boost when his friend and mentor, Lincoln Wolfe, gave him a collection of leather-working equipment that Wolfe had been saving for a couple decades. Two weeks later, Wolfe passed away at age 65, bequeathing Brouhard the tools and inspiration needed to venture out and fill a gap in the market.<\/p>\n\n\n\n<p>Wolfe and Brouhard first met while Wolfe was a consultant to Shinola, and Brouhard was working as a sample maker in its leather shop. Brouhard shared Wolfe\u2019s passion for mentorship, helping launch the Fashion Accessories and Design program at CCS in collaboration with Shinola back in 2015.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>These days, Brouhard is solely focused on the Daylight<br>Factory. The company offers 360-degree fashion accessory services, from design to sketches to tech packs and sampling, all the way through to small production runs. A leather auto cutter he acquired allows his team to combine traditional techniques with modern technology, resulting in increased output without sacrificing quality.<\/p>\n\n\n\n<p>That\u2019s a good thing because Darrin has had no shortage of work. He\u2019s hired five employees\u2014almost all being graduates from the CCS program he helped create. He\u2019s also forging partnerships, including a new collaboration with his former employer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large image-1366\"><img loading=\"lazy\" width=\"1404\" height=\"773\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&fit=scale&h=564&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"Darrin sewing a leather ornament at a sewing machine\" class=\"wp-image-3757\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=scale&amp;h=165&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=scale&amp;h=83&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=scale&amp;h=423&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=scale&amp;h=846&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;fit=scale&amp;h=1128&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/01_Factory.jpg?auto=format&amp;ixlib=php-3.3.0 1404w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"695\" height=\"486\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&fit=crop&h=353&ixlib=php-3.3.0&w=696&wpsize=home-cat-short\" alt=\"leather prepared to be cut into shape\" class=\"wp-image-3758\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;fit=scale&amp;h=210&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;fit=scale&amp;h=105&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;fit=scale&amp;h=1074&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;fit=scale&amp;h=1432&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/02_Laser.jpg?auto=format&amp;ixlib=php-3.3.0 695w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"695\" height=\"502\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&fit=crop&h=353&ixlib=php-3.3.0&w=696&wpsize=home-cat-short\" alt=\"\" class=\"wp-image-3759\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;fit=scale&amp;h=217&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;fit=scale&amp;h=108&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;fit=scale&amp;h=1109&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;fit=scale&amp;h=1479&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/03_Cutout.jpg?auto=format&amp;ixlib=php-3.3.0 695w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&fit=scale&h=1024&ixlib=php-3.3.0&w=710&wpsize=large\" alt=\"\" class=\"wp-image-3963\" width=\"427\" height=\"615\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;fit=scale&amp;h=300&amp;ixlib=php-3.3.0&amp;w=208&amp;wpsize=medium 208w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;fit=scale&amp;h=150&amp;ixlib=php-3.3.0&amp;w=104&amp;wpsize=thumbnail 104w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;fit=scale&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=710&amp;wpsize=large 710w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;fit=scale&amp;h=1536&amp;ixlib=php-3.3.0&amp;w=1064&amp;wpsize=1536x1536 1064w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;fit=scale&amp;h=2048&amp;ixlib=php-3.3.0&amp;w=1419&amp;wpsize=2048x2048 1419w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/Ornament_Story_JB_0174.jpg?auto=format&amp;ixlib=php-3.3.0 695w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>This holiday season, Daylight Factory is teaming up with Shinola to offer a collection of ornaments made from high-quality leather that couldn\u2019t be used for bigger goods, such as bags.<\/p>\n\n\n\n<p>Repurposing leather scraps was the brainchild of Gabrielle Aldridge, Shinola\u2019s senior manager of product design &amp; development. She was looking for a way to repurpose perfectly good pieces of material that would otherwise lie around the company\u2019s Detroit headquarters. After playing with a few ideas, Aldridge knew who to call.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large size-full width100 image-full-width\"><img loading=\"lazy\" width=\"1939\" height=\"807\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&ixlib=php-3.3.0\" alt=\"Various leather ornaments\" class=\"wp-image-3760\" srcset=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=scale&amp;h=125&amp;ixlib=php-3.3.0&amp;w=300&amp;wpsize=medium 300w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=crop&amp;h=935&amp;ixlib=php-3.3.0&amp;w=1024&amp;wpsize=cat-feature-mobile 1024w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=scale&amp;h=62&amp;ixlib=php-3.3.0&amp;w=150&amp;wpsize=thumbnail 150w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=scale&amp;h=320&amp;ixlib=php-3.3.0&amp;w=768&amp;wpsize=medium_large 768w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=scale&amp;h=639&amp;ixlib=php-3.3.0&amp;w=1536&amp;wpsize=1536x1536 1536w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;fit=scale&amp;h=852&amp;ixlib=php-3.3.0&amp;w=2048&amp;wpsize=2048x2048 2048w, https:\/\/shinola-wordpress.imgix.net\/2021\/11\/05_Ornaments.png?auto=format&amp;ixlib=php-3.3.0 1939w\" sizes=\"(max-width: 1939px) 100vw, 1939px\" \/><\/figure>\n\n\n\n<p>Brouhard\u2019s ornaments were inspired by items true to the world of Shinola\u2014a bicycle, a turntable, an apple, and a stocking that can be personalized with monogramming.<\/p>\n\n\n\n<p>When crafting these ornaments, Darrin and his team incorporated thoughtful details for which Daylight Factory has become known for. For example, the rivet construction used to create the bicycle and turntable ornaments allow the wheel and record to spin\u2014a small touch that makes them unique.<\/p>\n\n\n\n<p>As for his favorite ornament in the collection? \u201cI have a Shinola bicycle, so making the bike was very nice.\u201d Everyone in his family is an avid cyclist.<\/p>\n\n\n\n<p>Using Shinola\u2019s leather excess, Daylight Factory was able to produce roughly 500 items for the capsule collection that are now available for purchase exclusively in Shinola\u2019s retail stores.<\/p>\n\n\n\n<div id=\"shinola-block_6182b1ac60972\" class=\"color-block color-block wp-block pt- pb-\" style=\"background-color:;\">\n    \n\n<p><\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Shinola\u2019s new collaboration with Daylight Factory transforms leather scraps into crafty ornaments this holiday season. Woodward Avenue is the birthplace of Detroit\u2019s cruising culture and the soul of the automobile industry. It was here where young carriage drivers once raced each another from tavern to tavern. Henry Ford\u2019s first plant was built within eyeshot of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/recycled-leather-gifts\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":72,"featured_media":3965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[117,119],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Waste to Wonder - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/recycled-leather-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Waste to Wonder - Our Stories\" \/>\n<meta property=\"og:description\" content=\"Shinola\u2019s new collaboration with Daylight Factory transforms leather scraps into crafty ornaments this holiday season. 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Woodward Avenue is the birthplace of Detroit\u2019s cruising culture and the soul of the automobile industry. It was here where young carriage drivers once raced each another from tavern to tavern. 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