{"id":1831,"date":"2021-02-10T19:03:07","date_gmt":"2021-02-10T19:03:07","guid":{"rendered":""},"modified":"2021-08-03T16:33:12","modified_gmt":"2021-08-03T16:33:12","slug":"the-power-of-swiss-watch-parts","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/the-power-of-swiss-watch-parts\/","title":{"rendered":"The Power of Swiss Watch Parts"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">If you\u2019re even somewhat interested in watches, you\u2019ve likely heard the term \u201c<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">\u201d or \u201c<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">parts\u201d. But what makes watches and watch parts from Switzerland so important in this industry?&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Maybe the shortest answer is that Swiss watch parts are made of high-quality metal substrates for their gears, components, and link pins, which means that your watch will run smoothly for years to come. When compared to plastic components, these metal substrates are extremely durable and reliable.&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">And what about the difference between a <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> and a watch that\u2019s made with Swiss parts? We\u2019ll break down the difference for you and explain how each qualifies its distinction.&nbsp;<\/span><\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:16pt;margin-bottom:4pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">What Makes a <\/span><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss Watch<\/span><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> a <\/span><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss Watch<\/span><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">?&nbsp;<\/span><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">While it might be easy to assume that a <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> is simply a watch that was created in Switzerland, it turns out that it\u2019s actually quite a bit more complicated than that. This type of watch has to check off a few things before it can be considered a genuine <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">. Commonly, not all parts of a watch are \u201cSwiss made,\u201d but in order to be considered \u201ccertified Swiss,\u201d at least 60% of the watch&#8217;s production cost must be tied to operations in Switzerland. However, that cost percentage may vary depending on the type of watch it is. For example, a mechanical watch must have 80% of its production costs in connection with Switzerland rather than the standard 60%.&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Most importantly, however, a true Swiss watch must have a Swiss movement. Meaning that the watch movement, or what is sometimes referred to as \u201cthe caliber\u201d of the watch, must be assembled and cased up in Switzerland. The watch will also undergo a full quality inspection by the manufacturer in Switzerland. Lastly, for the movement to be deemed Swiss, 50% of the parts that make up the movement must be Swiss made.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">With <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watches<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">, you\u2019ll find that they are reliable and well made. However, <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watches<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> tend to come with that large luxury price tag. You\u2019ll often find yourself paying for the \u201cSwiss Made\u201d label or the brand name of the watch. If you are someone who is looking for a durable, everyday watch but can\u2019t justify the big purchase price of a <\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss watch<\/span><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">, a Swiss part watch may just be the ideal timepiece for you.&nbsp;<\/span><\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:16pt;margin-bottom:4pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss Part Watches&nbsp;<\/span><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">This type of watch has many of the same dependable, long-lasting components that you would find in a Swiss watch. They\u2019re made with steel and other high-quality metals like titanium or gold that are proven to be stronger and last you years to come.&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Swiss part watches are not required to be assembled in Switzerland, but instead, many are manufactured in the USA or Asia. You\u2019ll also find that while this type of watch does not bear the certification stamp signifying it\u2019s Swiss-made parts, a watch made up of Swiss parts is commonly known to be more reliable than watches without.&nbsp;&nbsp;<\/span><\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.38;margin-top:16pt;margin-bottom:4pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 14pt; font-family: Arial; color: rgb(67, 67, 67); font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Shinola Watches&nbsp;<\/span><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span id=\"docs-internal-guid-92fff86a-7fff-f165-4009-d6909e0021a7\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">At Shinola, all our watches are made in Detroit with Swiss and other high-quality imported parts. These highly-desirable parts help us to deliver on our precision watch movements and our uniquely designed and crafted watch dials and cases.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: Muli, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Our watches are assembled and inspected in the USA, by our watch teams who have undergone extensive training through our Swiss partner, Ronda AG. Additionally, local team members are continually trained on the fine craft of movement and watch assembly to ensure the best in watch making.&nbsp;<\/span><\/p>\n<p><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 11pt; font-family: Muli, sans-serif; white-space: pre-wrap;\">Many Shinola watches also feature Swiss movement like our <\/span><a href=\"https:\/\/www.shinola.com\/watches\/the-ice-monster-automatic-watch-43mm.html\" style=\"font-size: 13.008px;\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; white-space: pre-wrap;\">Ice Monster Automatic<\/span><\/a><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 11pt; font-family: Muli, sans-serif; white-space: pre-wrap;\">. This incredibly precise and light dive watch features the Swiss Automatic SW200-1 movement that drives the hours, minutes, seconds, and calendar aperture function with extreme accuracy.<\/span><\/p>\n<p><span style=\"font-family: Muli, sans-serif; font-size: 11pt; white-space: pre-wrap;\">We take great pride in the watches we make, and we\u2019re sure you\u2019ll take pride in wearing one. With dozens of styles to choose from for both men and women, you\u2019re bound to find your next beloved watch. Whether you\u2019re looking for a watch that will withstand everyday use or a statement piece for special occasions, Shinola has the timepiece for you.&nbsp;<\/span><\/p>\n<p><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 11pt; font-family: Muli, sans-serif; white-space: pre-wrap;\">Discover the difference that Swiss watch parts can make. Shop our collections of watches for <\/span><a href=\"https:\/\/www.shinola.com\/mens\/watches.html\" style=\"font-size: 13.008px;\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; white-space: pre-wrap;\">men<\/span><\/a><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 11pt; font-family: Muli, sans-serif; white-space: pre-wrap;\"> and <\/span><a href=\"https:\/\/www.shinola.com\/womens\/watches.html\" style=\"font-size: 13.008px;\"><span style=\"font-size: 11pt; font-family: Muli, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; white-space: pre-wrap;\">women<\/span><\/a><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 11pt; font-family: Muli, sans-serif; white-space: pre-wrap;\"> today.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re even somewhat interested in watches, you\u2019ve likely heard the term \u201cswiss watch\u201d or \u201cswiss watch parts\u201d. But what makes watches and watch parts from Switzerland so important in this industry?&nbsp; &nbsp; Maybe the shortest answer is that Swiss watch parts are made of high-quality metal substrates for their gears, components, and link pins, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/the-power-of-swiss-watch-parts\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Swiss Watch Parts - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/the-power-of-swiss-watch-parts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Swiss Watch Parts - Our Stories\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re even somewhat interested in watches, you\u2019ve likely heard the term \u201cswiss watch\u201d or \u201cswiss watch parts\u201d. 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