{"id":1782,"date":"2019-08-20T16:47:56","date_gmt":"2019-08-20T16:47:56","guid":{"rendered":""},"modified":"2021-08-03T16:34:20","modified_gmt":"2021-08-03T16:34:20","slug":"the-release-of-detrola-a-watch-collection-by-shinola","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/","title":{"rendered":"The Release Of Detrola: A Watch Collection By Shinola"},"content":{"rendered":"

A perfect pick-me-up gift for a friend, family member\u2014or even yourself, every Detrola watch offers vibrant colors and fun details. <\/p>\n

The collection, while new, may give off a familiar feel\u2014and there\u2019s a reason. <\/p>\n

\u201cEarly on we were exploring different options and settled on reinforcing the Runwell, making it more about the color and material and keeping the iconic nature of the flagship,\u201d said Shinola Senior Watch Designer Molly W. \u201cFrom there, it was about focusing on how to make it rich and as high quality as all of our other products.\u201d<\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”4751″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”4887″,”style”:”width: 960px; height: 540px;”,”typeof”:”foaf:Image”,”width”:”8688″}}]]<\/a><\/p>\n

There is one other aspect of the collection that may ring a bell: the name. Detrola was a Detroit brand that existed in the 1930s and 40s known for manufacturing radios and cameras. <\/p>\n

\u201cIt\u2019s a brand we\u2019ve known about for a long time as one that used to exist in Detroit that\u2019s not automotive. We\u2019ve had Detrola cameras sitting on our desks from day one,\u201d said Shinola Watch Design Director Greg V.<\/p>\n

The former brand inspired some of the colors and materials used in Shinola’s new watch collection.<\/p>\n

Each Detrola features a durable TR90 resin case, a strong stainless steel core and a comfortable silicone strap. TR90 is a popular material for the manufacturing of eyewear, but with Detrola, the team pushed the material in new ways\u2014and one of the added benefits was its colorability. <\/p>\n

\u201cTR90 resin checks all the boxes. It was the highest quality material we could find that would still allow for such vibrant color,\u201d said Greg.<\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”4750″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”3704″,”style”:”width: 960px; height: 540px;”,”typeof”:”foaf:Image”,”width”:”6584″}}]]<\/a><\/p>\n

While there are a lot of features that stand out with the Detrola collection, quality was still the number one driving force behind the manufacturing of this watch. Every Detrola, as with all the other Shinola watches, is fully serviceable and something you can expect to enjoy for a very, very long time. <\/p>\n

\u201cUnderneath all of that color is a really classic watch with quality materials,\u201d said Greg. <\/p>\n","protected":false},"excerpt":{"rendered":"

A perfect pick-me-up gift for a friend, family member\u2014or even yourself, every Detrola watch offers vibrant colors and fun details.  The collection, while new, may give off a familiar feel\u2014and there\u2019s a reason.  \u201cEarly on we were exploring different options and settled on reinforcing the Runwell, making it more about the color and material and […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[3],"yoast_head":"\nThe Release Of Detrola: A Watch Collection By Shinola - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Release Of Detrola: A Watch Collection By Shinola - Our Stories\" \/>\n<meta property=\"og:description\" content=\"A perfect pick-me-up gift for a friend, family member\u2014or even yourself, every Detrola watch offers vibrant colors and fun details.  The collection, while new, may give off a familiar feel\u2014and there\u2019s a reason.  \u201cEarly on we were exploring different options and settled on reinforcing the Runwell, making it more about the color and material and [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-20T16:47:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T16:34:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/\",\"name\":\"The Release Of Detrola: A Watch Collection By Shinola - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"datePublished\":\"2019-08-20T16:47:56+00:00\",\"dateModified\":\"2021-08-03T16:34:20+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Release Of Detrola: A Watch Collection By Shinola\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Release Of Detrola: A Watch Collection By Shinola - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/","og_locale":"en_US","og_type":"article","og_title":"The Release Of Detrola: A Watch Collection By Shinola - Our Stories","og_description":"A perfect pick-me-up gift for a friend, family member\u2014or even yourself, every Detrola watch offers vibrant colors and fun details.  The collection, while new, may give off a familiar feel\u2014and there\u2019s a reason.  \u201cEarly on we were exploring different options and settled on reinforcing the Runwell, making it more about the color and material and [...]Read More...","og_url":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/","og_site_name":"Our Stories","article_published_time":"2019-08-20T16:47:56+00:00","article_modified_time":"2021-08-03T16:34:20+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Rebhan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website","url":"https:\/\/ourstories.shinola.com\/our-stories\/","name":"Our Stories","description":"A journal by Shinola dedicated to THE joy of craft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#webpage","url":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/","name":"The Release Of Detrola: A Watch Collection By Shinola - Our Stories","isPartOf":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website"},"datePublished":"2019-08-20T16:47:56+00:00","dateModified":"2021-08-03T16:34:20+00:00","author":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568"},"breadcrumb":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ourstories.shinola.com\/our-stories\/the-release-of-detrola-a-watch-collection-by-shinola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ourstories.shinola.com\/our-stories\/"},{"@type":"ListItem","position":2,"name":"The Release Of Detrola: A Watch Collection By Shinola"}]},{"@type":"Person","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568","name":"Taylor Rebhan","image":{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","caption":"Taylor Rebhan"},"url":"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/"}]}},"_links":{"self":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1782"}],"collection":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":1,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1928,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1928"}],"wp:attachment":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}