{"id":1602,"date":"2016-10-13T16:59:57","date_gmt":"2016-10-13T16:59:57","guid":{"rendered":""},"modified":"2021-08-03T16:41:04","modified_gmt":"2021-08-03T16:41:04","slug":"introducing-shinola-diamond-collection","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/","title":{"rendered":"Introducing the Shinola Diamond Collection"},"content":{"rendered":"

Making beautiful things in an extra special setting<\/a> is Shinola\u2019s hallmark. When we decided to introduce diamonds<\/a> to our watch collection, it became an obsession. As it turns out, sourcing impeccably cut, nearly colorless diamonds with exquisite clarity would be the easy part. Setting them in a way that would maximize their sparkle required extensive research, several rounds of design and someone who knows his way around a fancy little magnifying glass.<\/p>\n

\u201cIt\u2019s all about the spacing and setting technique,\u201d says Bill Guy, Shinola design manager. \u201cEach diamond, no matter its size, has 57 facets. Taking the time to align each one in the same direction is a subtle design detail that makes a distinct impact. It requires a lot of care.\u201d<\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2707″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]]<\/p>\n

The Cass with Diamonds<\/a><\/p>\n

Bill has designed jewelry personally and professionally throughout his whole life. Before Shinola, he worked with some of the finest materials and craftsmen at Tiffany & Co. \u201cWhen you\u2019ve been looking at precious stones as closely as I have, for as long as I have, you know exceptional quality when you see it.\u201d<\/p>\n

He also knows exactly what to do to make sure nothing dulls a diamond\u2019s sparkle. \u201cThe setting should underscore its beauty, not diminish it,\u201d he says.<\/p>\n

The Shinola Diamond Collection<\/a> is our most opulent to date and includes classic watches in two styles \u2014 The Canfield and The Cass.<\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2708″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]]<\/p>\n

The New Diamond Collection<\/a> Featuring: The Canfield<\/a> and The Cass<\/a><\/p>\n

A contemporary take on a classic design, The Cass is a brand new timepiece that introduces a square shape to our collection.<\/p>\n

\u201cThis collection is all about her,\u201d says Shannon Washburn, VP of Watch Product Development.<\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2709″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]]<\/p>\n

The Canfield with Diamonds<\/a><\/p>\n

\u201cThe introduction of The Cass demonstrates that. It\u2019s distinctly feminine\u2014from its petite size and classic right angles to its swing lug construction, designed to curve to the female wrist,\u201d Shannon says. \u201cIt\u2019s not unusual for women\u2019s watches to feature diamonds, but to be able to offer this quality of diamonds and this caliber of precision is something we\u2019re proud of.\u201d<\/p>\n

Ideal for both day and evening wear, The Canfield and The Cass were designed to elevate the everyday.<\/p>\n

\u201cWe\u2019re not a special occasions brand and we don\u2019t aim to be. We want people to be able to wear our watches everywhere, at anytime,\u201d Bill says. \u201cOur diamond watches go with everything; you can dress them up or dress them down. When you own something special, that you can wear in any circumstance, it becomes a true expression of luxury.\u201d <\/p>\n

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2710″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]]<\/p>\n

Shinola design manager, Bill Guy (pictured)<\/p>\n

Read more about our diamonds<\/a> below.<\/p>\n

\u2022 Carat Weight \u2022<\/span><\/span><\/strong><\/p>\n

Depending on the style, our diamonds range in weight from .34 ctw to .64 ctw. The higher the carat weight, the more expensive the diamond, typically. With all of the watches in our diamond collection, the carat weight is listed on the back of the case.<\/p>\n

\u2022 Clarity \u2022<\/span><\/span><\/strong><\/p>\n

Clarity is a measure of the number and the extent of flaws in a diamond. The ranking system ranges from flawless (FL) to very imperfect (I3). Our diamonds are VS1 (Very Small Inclusions).<\/p>\n

\u2022 Color \u2022<\/span><\/span><\/strong><\/p>\n

Ideal diamonds are colorless. There\u2019s a scale that ranges from D (being colorless) to Z (being yellow) to determine the value of diamonds. The diamonds we use range from G to H, which is near colorless.<\/p>\n

\u2022 Cut \u2022<\/span><\/span><\/strong><\/p>\n

Our diamonds are full cut, or brilliant, which means that each diamond will have 57 or 58 facets, maximizing the time light is trapped inside and allowing the diamond to look brighter in comparison to a single-cut diamond. Full-cut diamonds are usually more expensive because of the time and labor needed.<\/p>\n

Shop the Diamond Collection<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Making beautiful things in an extra special setting is Shinola\u2019s hallmark. When we decided to introduce diamonds to our watch collection, it became an obsession. As it turns out, sourcing impeccably cut, nearly colorless diamonds with exquisite clarity would be the easy part. Setting them in a way that would maximize their sparkle required extensive […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[22,14],"yoast_head":"\nIntroducing the Shinola Diamond Collection - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the Shinola Diamond Collection - Our Stories\" \/>\n<meta property=\"og:description\" content=\"Making beautiful things in an extra special setting is Shinola\u2019s hallmark. When we decided to introduce diamonds to our watch collection, it became an obsession. As it turns out, sourcing impeccably cut, nearly colorless diamonds with exquisite clarity would be the easy part. Setting them in a way that would maximize their sparkle required extensive [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-13T16:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T16:41:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/\",\"name\":\"Introducing the Shinola Diamond Collection - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"datePublished\":\"2016-10-13T16:59:57+00:00\",\"dateModified\":\"2021-08-03T16:41:04+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing the Shinola Diamond Collection\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing the Shinola Diamond Collection - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/","og_locale":"en_US","og_type":"article","og_title":"Introducing the Shinola Diamond Collection - Our Stories","og_description":"Making beautiful things in an extra special setting is Shinola\u2019s hallmark. When we decided to introduce diamonds to our watch collection, it became an obsession. As it turns out, sourcing impeccably cut, nearly colorless diamonds with exquisite clarity would be the easy part. Setting them in a way that would maximize their sparkle required extensive [...]Read More...","og_url":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/","og_site_name":"Our Stories","article_published_time":"2016-10-13T16:59:57+00:00","article_modified_time":"2021-08-03T16:41:04+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Rebhan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website","url":"https:\/\/ourstories.shinola.com\/our-stories\/","name":"Our Stories","description":"A journal by Shinola dedicated to THE joy of craft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#webpage","url":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/","name":"Introducing the Shinola Diamond Collection - Our Stories","isPartOf":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website"},"datePublished":"2016-10-13T16:59:57+00:00","dateModified":"2021-08-03T16:41:04+00:00","author":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568"},"breadcrumb":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ourstories.shinola.com\/our-stories\/introducing-shinola-diamond-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ourstories.shinola.com\/our-stories\/"},{"@type":"ListItem","position":2,"name":"Introducing the Shinola Diamond Collection"}]},{"@type":"Person","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568","name":"Taylor Rebhan","image":{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","caption":"Taylor Rebhan"},"url":"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/"}]}},"_links":{"self":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1602"}],"collection":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/comments?post=1602"}],"version-history":[{"count":1,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1602\/revisions"}],"predecessor-version":[{"id":2059,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1602\/revisions\/2059"}],"wp:attachment":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media?parent=1602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/categories?post=1602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/tags?post=1602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}