{"id":1601,"date":"2016-10-13T15:07:47","date_gmt":"2016-10-13T15:07:47","guid":{"rendered":""},"modified":"2021-11-09T19:21:25","modified_gmt":"2021-11-09T19:21:25","slug":"how-to-design-your-own-shinola-watch","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/","title":{"rendered":"How to Design Your Own Shinola Watch"},"content":{"rendered":"\n<p>We make them, but you make them your own \u2014 up your watch game this season with a personalized timepiece using&nbsp;<a href=\"http:\/\/www.shinola.com\/shop\/willard#case=4746&amp;strap=760\">The Willard Program<\/a>, our custom watch program that lets you build your own Shinola watch.<\/p>\n\n\n\n<p>Follow the steps below to create a watch that&#8217;s tailored right to you or stop into any of our stores to have us help you. With nearly 500 unique combinations to choose from, you might find yourself starting a collection.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span style=\"font-size: 28px;\"><strong>1. Select your watch case.<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/2.ChooseYourCase.gif?auto=format&fit=scale&h=576&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-3912\"\/><\/figure>\n\n\n\n<p>Whether you&#8217;ve been eyeing the <a href=\"http:\/\/www.shinola.com\/therunwell41-leather-band-watch-s024.html\">Runwell 41mm<\/a>, a <a href=\"http:\/\/www.shinola.com\/the-birdy-metal-band-watch-s21100.html\">Birdy 34 mm<\/a>, or the <a href=\"http:\/\/www.shinola.com\/rambler-chrono-44mm-27931.html\">Rambler 44mm<\/a> \u2014 try out a few different styles to start building your custom look.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span style=\"font-size: 28px;\"><strong>2. Select your watch strap.\u00a0<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/3.ChooseYourStrap.gif?auto=format&fit=scale&h=576&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-3913\"\/><\/figure>\n\n\n\n<p>Take your pick from the&nbsp;<a href=\"http:\/\/www.shinola.com\/shop\/watch-straps.html\">strap options<\/a> available \u2014 American leather, durable rubber, sporty nylon or metal bracelet. We make it easy for you to choose a strap style that will fit the watch case of your choice.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span style=\"font-size: 28px;\"><strong>3. Assemble your new design with the watch strap changing tool.<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/4.DesignAssembly_final.gif?auto=format&fit=scale&h=576&ixlib=php-3.3.0&w=1024&wpsize=large\" alt=\"\" class=\"wp-image-3914\"\/><\/figure>\n\n\n\n<p>Every individual <a href=\"http:\/\/www.shinola.com\/shop\/watch-straps.html\">watch strap<\/a>\u00a0purchased comes with a special tool to make it easy for you to swap out a new style. Associates at any of our <a href=\"http:\/\/www.shinola.com\/shop\/store-locator\">retail locations<\/a> can help you too.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We make them, but you make them your own \u2014 up your watch game this season with a personalized timepiece using&nbsp;The Willard Program, our custom watch program that lets you build your own Shinola watch. Follow the steps below to create a watch that&#8217;s tailored right to you or stop into any of our stores [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":67,"featured_media":3911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design Your Own Shinola Watch - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design Your Own Shinola Watch - Our Stories\" \/>\n<meta property=\"og:description\" content=\"We make them, but you make them your own \u2014 up your watch game this season with a personalized timepiece using&nbsp;The Willard Program, our custom watch program that lets you build your own Shinola watch. Follow the steps below to create a watch that&#8217;s tailored right to you or stop into any of our stores [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-13T15:07:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-09T19:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/0_-Design-Your-Own-Watch-Cover-Photo.jpg?fm=pjpg&ixlib=php-3.3.0\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/0_-Design-Your-Own-Watch-Cover-Photo.jpg?auto=format&ixlib=php-3.3.0\",\"contentUrl\":\"https:\/\/shinola-wordpress.imgix.net\/2021\/11\/0_-Design-Your-Own-Watch-Cover-Photo.jpg?auto=format&ixlib=php-3.3.0\",\"width\":960,\"height\":540},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/\",\"name\":\"How to Design Your Own Shinola Watch - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/#primaryimage\"},\"datePublished\":\"2016-10-13T15:07:47+00:00\",\"dateModified\":\"2021-11-09T19:21:25+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Design Your Own Shinola Watch\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Design Your Own Shinola Watch - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/how-to-design-your-own-shinola-watch\/","og_locale":"en_US","og_type":"article","og_title":"How to Design Your Own Shinola Watch - Our Stories","og_description":"We make them, but you make them your own \u2014 up your watch game this season with a personalized timepiece using&nbsp;The Willard Program, our custom watch program that lets you build your own Shinola watch. 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