{"id":1477,"date":"2016-02-12T15:18:56","date_gmt":"2016-02-12T15:18:56","guid":{"rendered":""},"modified":"2021-08-03T16:42:22","modified_gmt":"2021-08-03T16:42:22","slug":"making-moves-shinola-watch-assembler-craig-steele-talks-about-changing","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/making-moves-shinola-watch-assembler-craig-steele-talks-about-changing\/","title":{"rendered":"Making Moves \u2014 Shinola Watch Assembler Craig Steele talks about changing industries"},"content":{"rendered":"

What changes have you noticed in Detroit compared to when you were a kid?<\/strong><\/p>\n

There are definite memories of growing up and hearing how great Detroit used to be because my parents and grandparents had seen and experienced the really good days, and then they also saw the fall. Growing up I saw the worst, and to be around to see it bounce back the way it is now is really special. It’s more than just a place to go see a baseball or hockey game or a show, you can actually see the change and feel the positive attitude in the city.<\/p>\n

What did you do before you started working at Shinola?<\/strong><\/p>\n

I worked at IHOP before this for 10 years. I was excited to move into a different industry and try my hand at something else. I think in an alternate universe I would\u2019ve been in a band. I started playing guitar when I was super young.<\/p>\n

What was it like transitioning to the watch factory \u2014 did you ever picture yourself building watches?<\/strong><\/p>\n

It wasn\u2019t hard transitioning to not dealing with customers all day, I was super excited and just focused on trying to be the best I could be. I\u2019ve forever been a tinkerer and I used to take apart everything as a kid, even stuff I wasn\u2019t supposed to like my dad\u2019s stereo equipment.<\/p>\n

That grew into me knowing how to fix things on my own. Even not working here, I think that\u2019s one of those great abilities that everyone should have and that natural inclination really helped me in the long-run.<\/p>\n

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Inside the Watch Factory watch assemblers sit at the green desks.<\/p>\n

What is your favorite part about working inside the watch factory? <\/strong><\/p>\n

I love knowing that I\u2019ve worked on every single caliber we have in there. I\u2019ve had my hands on some type of operation for them all. That\u2019s definitlely part of the pride factor, is knowing that if you go somewhere and someone\u2019s wearing a Shinola, there\u2019s a good chance that I had a part in making that watch. I love teaching people.<\/p>\n

I will explain and demystify the processes and teams of people that go into making every watch. These are real people who are really working, and it\u2019s definitely a unique skillset that we\u2019ve all had to learn.<\/p>\n

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Putting together the coil operation on the movement line in the watch factory.<\/p>\n

What is one of your favorite memories since you started working here? <\/strong><\/p>\n

I had just started here and Willie was telling me about the watch operations in Switzerland and how many watches they wanted to produce that year and the semantics of it all, and I was shocked because at the time when I started there were maybe only 15-20 people on our side of the line. I looked at him and I said, \u2018You want to produce how many watches this year?\u2019, and to me it was just this outrageous number. I quickly realized how small of a number that was compared to the millions of watches that Switzerland makes every year. To me, that\u2019s still one of those crazy things that blows my mind.<\/p>\n

This interview is part of a new series called JOBS that highlights the people that make Shinola tick. Find their stories here on The Journal or on our Jobs page<\/a>. <\/em><\/p>\n

Nearly all of Shinola Products are Built in the US with US or Imported Parts<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What changes have you noticed in Detroit compared to when you were a kid? There are definite memories of growing up and hearing how great Detroit used to be because my parents and grandparents had seen and experienced the really good days, and then they also saw the fall. Growing up I saw the worst, […]<\/p>\n

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