{"id":1362,"date":"2013-10-09T04:00:00","date_gmt":"2013-10-09T04:00:00","guid":{"rendered":""},"modified":"2021-08-03T17:09:25","modified_gmt":"2021-08-03T17:09:25","slug":"style-never-fades","status":"publish","type":"post","link":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/","title":{"rendered":"Style That Never Fades"},"content":{"rendered":"<p class=\"p1\">While it seems like every color on the wheel has at one point declared itself the new black, black has never needed to declare itself the new anything. We admire that steadfast attitude here at Shinola, and it&#8217;s in that spirit we&#8217;ve created the All Black Collection.<\/p>\n<p><!--break--><\/p>\n<p class=\"p2\"><span>Introducing The Birdy 34mm and The Brakeman 40mm, two watches from quality materials with an obsessive attention to detail. Both watches feature PVD plated steel cases, classic black dials, and black leather watch straps made with premium Horween leather.<\/span><\/p>\n<p class=\"p2\"><span>We&#8217;ve also made the first-ever all black Shinola leather goods\u2014an elegant mini backpack and our classic card wallet. Just like the rest of our leather goods, these premium items are cut, stitched, and individually numbered in Ste. Genevieve, MO, using premium leather made in one of America&#8217;s oldest continuously operated tanneries.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it seems like every color on the wheel has at one point declared itself the new black, black has never needed to declare itself the new anything. We admire that steadfast attitude here at Shinola, and it&#8217;s in that spirit we&#8217;ve created the All Black Collection. Introducing The Birdy 34mm and The Brakeman 40mm, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[16,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Style That Never Fades - Our Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Style That Never Fades - Our Stories\" \/>\n<meta property=\"og:description\" content=\"While it seems like every color on the wheel has at one point declared itself the new black, black has never needed to declare itself the new anything. We admire that steadfast attitude here at Shinola, and it&#8217;s in that spirit we&#8217;ve created the All Black Collection. Introducing The Birdy 34mm and The Brakeman 40mm, [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/\" \/>\n<meta property=\"og:site_name\" content=\"Our Stories\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-09T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T17:09:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Rebhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/\",\"name\":\"Our Stories\",\"description\":\"A journal by Shinola dedicated to THE joy of craft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#webpage\",\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/\",\"name\":\"Style That Never Fades - Our Stories\",\"isPartOf\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#website\"},\"datePublished\":\"2013-10-09T04:00:00+00:00\",\"dateModified\":\"2021-08-03T17:09:25+00:00\",\"author\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\"},\"breadcrumb\":{\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ourstories.shinola.com\/our-stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Style That Never Fades\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568\",\"name\":\"Taylor Rebhan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g\",\"caption\":\"Taylor Rebhan\"},\"url\":\"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Style That Never Fades - Our Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/","og_locale":"en_US","og_type":"article","og_title":"Style That Never Fades - Our Stories","og_description":"While it seems like every color on the wheel has at one point declared itself the new black, black has never needed to declare itself the new anything. We admire that steadfast attitude here at Shinola, and it&#8217;s in that spirit we&#8217;ve created the All Black Collection. Introducing The Birdy 34mm and The Brakeman 40mm, [...]Read More...","og_url":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/","og_site_name":"Our Stories","article_published_time":"2013-10-09T04:00:00+00:00","article_modified_time":"2021-08-03T17:09:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Rebhan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website","url":"https:\/\/ourstories.shinola.com\/our-stories\/","name":"Our Stories","description":"A journal by Shinola dedicated to THE joy of craft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ourstories.shinola.com\/our-stories\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#webpage","url":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/","name":"Style That Never Fades - Our Stories","isPartOf":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#website"},"datePublished":"2013-10-09T04:00:00+00:00","dateModified":"2021-08-03T17:09:25+00:00","author":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568"},"breadcrumb":{"@id":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ourstories.shinola.com\/our-stories\/style-never-fades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ourstories.shinola.com\/our-stories\/"},{"@type":"ListItem","position":2,"name":"Style That Never Fades"}]},{"@type":"Person","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#\/schema\/person\/060aa96ae4cfa418688aa72467ed4568","name":"Taylor Rebhan","image":{"@type":"ImageObject","@id":"https:\/\/ourstories.shinola.com\/our-stories\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ef281772e6ea80de61c511c2f4d4eef?s=96&d=mm&r=g","caption":"Taylor Rebhan"},"url":"https:\/\/ourstories.shinola.com\/our-stories\/author\/trebhan\/"}]}},"_links":{"self":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1362"}],"collection":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/comments?post=1362"}],"version-history":[{"count":1,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1362\/revisions"}],"predecessor-version":[{"id":2658,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/posts\/1362\/revisions\/2658"}],"wp:attachment":[{"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/media?parent=1362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/categories?post=1362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourstories.shinola.com\/our-stories\/wp-json\/wp\/v2\/tags?post=1362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}