A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

Build Your Own Floral Bouquet

Martha DeFlorio comes from a family of small business owners and grew up watching her parents and grandparents run their own stores. Today she channels everything — plus that genetic entrepreneurial spirit — into her company Made Floral, one of metro Detroit’s go-to floral design studios. Whether it’s a fresh bouquet to liven up an office or […]

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Overcoming Dictatorship and following his dream: Meet Stefan Mihoc, Shinola’s Senior watchmaker

The country was gripped by a dictatorship at the time and military service was compulsory. Following his service, he tried repeatedly to flee the country, to no avail. Then the revolutions that swept through Europe in the late ‘80’s changed the government, enabling him to eventually move with his family to the U.S. Unfortunately, there […]

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Making Moves — Shinola Watch Assembler Craig Steele talks about changing industries

What changes have you noticed in Detroit compared to when you were a kid? There are definite memories of growing up and hearing how great Detroit used to be because my parents and grandparents had seen and experienced the really good days, and then they also saw the fall. Growing up I saw the worst, […]

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CAROLYN MURPHY ON THE ESSENTIALS OF EFFORTLESS STYLE

Carolyn Murphy came on board as our women’s design director in 2014, and has been instrumental in the process of developing our new women’s products. The Coveteur got an insider’s look into Murphy’s closet — a window into her effortless style.  Check out some of our favorite parts of the The Coveteur interview below or […]

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