The definition of quality seems obvious—at least until one actually sits down to define it. Then it becomes harder to pin down. Does quality come from the type of material something is made from or the workmanship that goes into it?
We don’t claim to know the definitive answer to that question, but we can claim that we absolutely know quality when we see it—and for us, true quality must be an essential aspect of everything we do, which ultimately manifests in a meaningful and beautiful item that’s built to last. At Shinola, the orange lightning bolt—which appears on each of our watches—stands for the beauty of industry, a respect for craft, and, above all, our obsession with quality-made goods.